{"id":1442,"date":"2022-02-02T10:21:47","date_gmt":"2022-02-02T10:21:47","guid":{"rendered":"https:\/\/puro-import.com\/about-us"},"modified":"2025-10-22T13:40:22","modified_gmt":"2025-10-22T13:40:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/puro-import.com\/en\/about-us","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1442\" class=\"elementor elementor-1442 elementor-579\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-e1936ff elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"e1936ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1053ce\" data-id=\"f1053ce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f19aab elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4f19aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"177\" src=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/zucchina-flower-left-1-e1644592405924.png\" class=\"attachment-full size-full wp-image-1212\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c092a6f elementor-absolute elementor-widget elementor-widget-image\" data-id=\"c092a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"364\" src=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/zucchina-flower-2-min.png\" class=\"attachment-full size-full wp-image-1369\" alt=\"\" srcset=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/zucchina-flower-2-min.png 640w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/zucchina-flower-2-min-300x171.png 300w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/zucchina-flower-2-min-600x341.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc082ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc082ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bbda830\" data-id=\"bbda830\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdc027f elementor-widget elementor-widget-heading\" data-id=\"bdc027f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba8a9b elementor-widget elementor-widget-text-editor\" data-id=\"dba8a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Cheap food is an illusion. There is no such thing as cheap food. The real cost of the food is paid somewhere. And if it isn&#8217;t paid\u00a0 at the cash register, It&#8217;s charged to the environment or the pblic purse in the form of subsidies. And it&#8217;s charged to your healt&#8221;<\/p>\n<p>&#8211; Michael Pollan &#8211;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39641eb elementor-widget elementor-widget-button\" data-id=\"39641eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"#section-2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6740b06 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6740b06\" data-element_type=\"section\" data-e-type=\"section\" id=\"section-2\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15d8308\" data-id=\"15d8308\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f1274 elementor-widget elementor-widget-image\" data-id=\"d3f1274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"784\" height=\"471\" src=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Puro_Vinz-Pietro13-1.png\" class=\"attachment-large size-large wp-image-715\" alt=\"\" srcset=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Puro_Vinz-Pietro13-1.png 784w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Puro_Vinz-Pietro13-1-300x180.png 300w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Puro_Vinz-Pietro13-1-768x461.png 768w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Puro_Vinz-Pietro13-1-600x360.png 600w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4112c2\" data-id=\"c4112c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d82bc elementor-widget elementor-widget-text-editor\" data-id=\"75d82bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our journey has started back in 2016 when we, Pietro Nicotra and Vincenzo Costanza, created a project known as \u201cSiziliessen\u201d \u2013 small independent company focused on high quality products from Sicily and operating in the wholesale scene of Berlin and Brandenburg. Over the time our product range and geography of producers and partners we\u2019re working together with grew outside of Sicily \u2013 nowadays we are representing all Italian regions. Thus, we\u2019ve decided to start a new chapter of that \u2013 so far \u2013 amazing journey and named it \u201c<strong>PURO\u201d<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8740547 elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"8740547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9591595\" data-id=\"9591595\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7373f6 elementor-widget elementor-widget-text-editor\" data-id=\"c7373f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The name <strong>PURO<\/strong> came easily \u2013 it represents our philosophy and vision: <em>pure<\/em> and transparent as our relations with farmers, producers, and clients; <em>pure <\/em>and high-quality as our products.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaefee8 elementor-widget elementor-widget-text-editor\" data-id=\"aaefee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since the very beginning, our mission was to promote and actively support small producers and artisans \u2013 people who fight industrial mass-production through <strong>sustainability<\/strong>, <strong>ethic<\/strong> and <strong>respect <\/strong>for the nature and animals. We choose partners who goes beyond industry standards and organic certification by focusing on non-chemicals production and improving year after year on reducing the impacts of climate change. That\u2019s what we share with them, apart from our love for great food.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48b9cdc\" data-id=\"48b9cdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8c6d56 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"e8c6d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/logo-q.png\" class=\"attachment-large size-large wp-image-821\" alt=\"\" srcset=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/logo-q.png 280w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/logo-q-150x150.png 150w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/logo-q-100x100.png 100w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56ee518 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56ee518\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d31b008\" data-id=\"d31b008\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0602656 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"0602656\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"1024\" src=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/01\/carciofo-851x1024.png\" class=\"attachment-large size-large wp-image-543\" alt=\"\" srcset=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/01\/carciofo-851x1024.png 851w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/01\/carciofo-600x722.png 600w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/01\/carciofo-249x300.png 249w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/01\/carciofo-768x924.png 768w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/01\/carciofo.png 1007w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6dda8d elementor-widget elementor-widget-image\" data-id=\"c6dda8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"471\" src=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Session-1_68-1.png\" class=\"attachment-large size-large wp-image-734\" alt=\"\" srcset=\"https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Session-1_68-1.png 783w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Session-1_68-1-300x180.png 300w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Session-1_68-1-768x462.png 768w, https:\/\/puro-import.com\/wp-content\/uploads\/2022\/02\/Session-1_68-1-600x361.png 600w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b1aae07\" data-id=\"b1aae07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad19434 elementor-widget elementor-widget-text-editor\" data-id=\"ad19434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Because of our past \u2013 and current \u2013 experience we\u2019ve created strong partnerships with companies we work directly with, knowing every single person behind each product \u2013 people we trust and find extremely professional and very inspiring.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce62af elementor-widget elementor-widget-text-editor\" data-id=\"5ce62af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today <strong>PURO<\/strong> is offering an exceptional professional service and flexibility to any business operating in the gastronomy scene, such as restaurants, pizzerias, caf\u00e9s and bakeries, ice cream shops, manufactures, deli and grocery shops, and much more.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us &#8220;Cheap food is an illusion. There is no such thing as cheap food. The real cost of the food is paid somewhere. And if it isn&#8217;t paid\u00a0 at the cash register, It&#8217;s charged to the environment or the pblic purse in the form of subsidies. And it&#8217;s charged to your healt&#8221; &#8211; Michael [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1442","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/pages\/1442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/comments?post=1442"}],"version-history":[{"count":4,"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/pages\/1442\/revisions"}],"predecessor-version":[{"id":15970,"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/pages\/1442\/revisions\/15970"}],"wp:attachment":[{"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/media?parent=1442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}