{"id":1442,"date":"2022-02-02T10:21:47","date_gmt":"2022-02-02T10:21:47","guid":{"rendered":"https:\/\/puro-import.com\/about-us"},"modified":"2025-10-22T13:40:22","modified_gmt":"2025-10-22T13:40:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/puro-import.com\/en\/about-us","title":{"rendered":"About Us"},"content":{"rendered":"

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About Us<\/h2>\n

“Cheap food is an illusion. There is no such thing as cheap food. The real cost of the food is paid somewhere. And if it isn’t paid\u00a0 at the cash register, It’s charged to the environment or the pblic purse in the form of subsidies. And it’s charged to your healt”<\/p>\n

– Michael Pollan –<\/p>\n

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Our journey has started back in 2016 when we, Pietro Nicotra and Vincenzo Costanza, created a project known as \u201cSiziliessen\u201d \u2013 small independent company focused on high quality products from Sicily and operating in the wholesale scene of Berlin and Brandenburg. Over the time our product range and geography of producers and partners we\u2019re working together with grew outside of Sicily \u2013 nowadays we are representing all Italian regions. Thus, we\u2019ve decided to start a new chapter of that \u2013 so far \u2013 amazing journey and named it \u201cPURO\u201d<\/strong>.<\/p>\n

The name PURO<\/strong> came easily \u2013 it represents our philosophy and vision: pure<\/em> and transparent as our relations with farmers, producers, and clients; pure <\/em>and high-quality as our products.<\/p>\n

Since the very beginning, our mission was to promote and actively support small producers and artisans \u2013 people who fight industrial mass-production through sustainability<\/strong>, ethic<\/strong> and respect <\/strong>for the nature and animals. We choose partners who goes beyond industry standards and organic certification by focusing on non-chemicals production and improving year after year on reducing the impacts of climate change. That\u2019s what we share with them, apart from our love for great food.<\/p>\n

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Because of our past \u2013 and current \u2013 experience we\u2019ve created strong partnerships with companies we work directly with, knowing every single person behind each product \u2013 people we trust and find extremely professional and very inspiring.<\/p>\n

Today PURO<\/strong> is offering an exceptional professional service and flexibility to any business operating in the gastronomy scene, such as restaurants, pizzerias, caf\u00e9s and bakeries, ice cream shops, manufactures, deli and grocery shops, and much more.<\/p>\n","protected":false},"excerpt":{"rendered":"

About Us “Cheap food is an illusion. There is no such thing as cheap food. The real cost of the food is paid somewhere. And if it isn’t paid\u00a0 at the cash register, It’s charged to the environment or the pblic purse in the form of subsidies. And it’s charged to your healt” – Michael […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1442","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/pages\/1442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/comments?post=1442"}],"version-history":[{"count":4,"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/pages\/1442\/revisions"}],"predecessor-version":[{"id":15970,"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/pages\/1442\/revisions\/15970"}],"wp:attachment":[{"href":"https:\/\/puro-import.com\/en\/wp-json\/wp\/v2\/media?parent=1442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}